Know Exactly What Your Pitching
Before writing your copy, it’s a good idea to think carefully about what you’re selling. Knowing everything there is to know about the product, service, brand, or offer will help you deliver a more compelling message for your clients.
As a freelance copywriter, you’ll typically work with clients on landing page copy; however, sometimes the amount of time it takes to complete this content can be too long. That’s why it always pays to research your client and anticipated end result before starting your project.
If you don’t fully understand what's being offered, you’ll find it difficult to get your point across.
Useful Copywriting Tips To Boost Your Skill
Fantastic copywriting takes a lot of expertise, but luckily there are lots of free resources to explore. Whether you're a beginner or an experienced professional, take a look at this latest article on the basics.
It's not easy to write copy that pulls in customers. There are lots of elements that can make your work shine. If you're a beginner writer, these are the 10 things you should be focusing on.
Use Proper Messaging
Content should be customized depending on the customer's journey. For example, a landing page should have a different message than a billboard. So you have to be deliberate about your messaging at each point in the conversion funnel and within different marketing channels.
Even if you're giving the same product to people, you'll need to do things differently for every channel.
You'll need to make some changes to your content depending on the channel you want it to appear on. For example, the tone and length of your copy will change as it follows a customer down the sales funnel.
This isn't always the case, but in most scenarios short copy usually works best. A billboard won't need much text unless it's to promote brand awareness, which is more visual than words. Your homepage might only need a few sentences even though it's your main sales pitch. Product pages could use more content - find out why in this blog post!
Style varies from email copy to product pages and landing pages.
So our tip is to always understand the distribution channel you’re writing for and adjust accordingly so you can focus on a relevant topic or include a short headline, a snappy opening paragraph with persuasive copy that will likely elicit an emotional response, and a clear CTA.
Use Proper Grammar
One of the most common mistakes people make with fast copy is to not ensure it has no spelling or grammatical errors. If your text does have any type of error, it can affect your goal.
If you're having trouble with short-form content, errors can be very irritating. They can hurt your customer's perception of your company, product or service.
I think the last thing anyone wants to see in a blog post is grammar mistakes. I’m no exception to that statement. However, there are moments when one or two small issues won’t draw too much attention, but if they appear on an article opener or email footer they might impact your brand image.
So take the time you need to edit your work. Read it out loud, then read through another time. Double-check everything before you upload it to your social media page. Do the same for any press release or blog post too, after that comes out open a separate document and spell check it word by word before hitting publish.
Be Convincing and Persuasive
Copy must convince readers to take a desired action, or to make a purchase. Using persuasive copy is a must.
When you're selling luxury products, remember that the luxury is in the details. When you're selling protection products, remember that your customers are looking for assurance.
When you're considering why someone should buy your product or subscribe to your email, ask yourself what they can get out of it that they wouldn't be able to find elsewhere.
Use Layman Terms
Avoid using annoying jargon in your copy.
Slang words and acronyms are not always considered the most appropriate - since they may devalue your writing. It is also likely that some people you're quoting or paraphrasing may not be familiar with the abbreviations that you use, so it’s important to be aware of this when quoting or paraphrasing them.
Copywriters need to be able to simplify their content, so grade schoolers could understand.
Concise Call-to-Action (CTA)
You need to make it easy for them to join you on the battlefield. You also need to tell them how.
What is the ultimate goal of your content? It should be clear to the reader.
If you want people to take that certain action, then try writing clear Call-To-Actions with all the required information. It may be the key to conversion rates.
Optimize for Search Engine Marketing - SEO Friendly
It’s always worth it to write text that other people will find in search engines. Use keywords so that your pages can rank higher in SERPs.
There lots of factors that go into an article's ranking - keywords are just one of them. While it's important to place relevant keywords throughout your text, don't neglect other aspects for the sake of SEO-friendly content.
Get To The Point
To be good at copywriting it should be clear and should not use too many words. It should be written in short sentences and short paragraphs to get your message across as quickly as possible. You can also cut filler phrases like “there’s no denying that". A good copywriter pays attention to detail.
Using long sentences can distract or confuse the reader.
Earlier, I talked about how it's important to always write using grammar-free copy. There are certain exceptions for when you need to be direct and get your point across quickly. For example: "Three one word sentences" or "three quick sentences"
Capture Your Audience From The First Sentence
Great copy begins with a strong lead. Whether it’s the headline, sub header, subject line or introductory phrases, you need some way to capture the attention of your readers.
One great way to get your reader's attention is by using action words at the beginning. For example, you could use an enticing fact, statistic or number.
Most people agree that headlines should be written with the main goal of increasing readership and getting them to read your first line. Your first sentence should grab the reader's attention, so it’s important to keep the content relevant to the topic they are interested in. Use key words strategically in order to further pique their interest in reading more of your text.
Understand Who Your Audience Is
Have you considered who will be reading your copy? Consider thinking about the distribution channels & the people who are likely to read it.
For new visitors on your homepage, it is important to provide the necessary information about your company. For email subscribers, who are already familiar with you, you can think of more creative ways to catch their attention. When you're sending a lot of emails back-to-back, a topic introduction can become repetitive and lose the reader's attention.
When writing, create copy that appeals to your specific niche. Don't try to write for everyone. It’s important to know the difference between a business that sells consumer-facing products versus one that sells enterprise-focused software solutions.
Soon enough you'll be finding yourself with many copywriting gigs or freelance writing.